Our Mission
Our goal is simple. We want to make celebrating love and marriage less commercialized and more accessible. That's why we're trending away from over-marketed mined diamonds and introducing conflict-free and environmentally friendly moissanite rings and lab grown diamonds. It's a different way of doing things, sure, but we think its for the better.
It's a new outlook on old traditions. A new generation of engagement rings.
INVEST IN QUALITY, MADE TO LAST
Experts in craft, perfectionists at heart
Craftsmanship, transparency, and being part of the journey. That's what matters: quality over quick wins, investing in pieces made to last – with lifetime aftercare to match.
It's about knowing who’s making your jewellery, how it’s done, and trusting you'll receive a remarkable ring to be proud of.
When it comes to forever, why compromise?
Responsible Sourcing
A diamond that feels as good as it looks
Your love story has its own unique fire and brilliance – your diamond should be no different.
Our expert gemmologists meticulously source only the finest diamonds with unparalleled quality, and always to your personal budget. Every natural and lab diamond is rigorously selected for its beauty, brilliance and ethical principles. Whether you choose a responsibly sourced natural diamond or a sustainable lab diamond, you can trust that each stone has been selected with integrity and expertise.
We're here to uphold your values by helping you find a diamond that's ethically-sourced and a cut above the rest.
W've Got You Covered
Customer care you can depend on
From your first enquiry, through to the manufacturing process and the moment you wear your ring – and beyond – we’re here to guide and support you. Known for being dependable, approachable and highly communicative, our team ensures you feel secure every step of the way. But don’t just take our word for it.
You’re not just making a purchase, you’re choosing a trusted partner committed to delivering an exceptional experience.
Made for you
Because something made just for you means that much more
You should expect more from your jewellery, and rightly so. You're not here for mass-produced pieces; you want something meaningful, personal, and truly remarkable. Something that feels like a true celebration of your moment: from your engagement to your wedding, and onto life's most precious milestones.
We get it, you've never done this before – that's why we offer honest guidance, exceptional craftsmanship and lifetime aftercare, all under one roof.
Discover Backett Noir At Your Free Appointment
Experience a tailored virtual appointment from the comfort of your home. Work one-on-one with a dedicated consultant to explore designs, discuss your preferences, and create a piece that reflects your style and vision. From selecting the perfect details to refining every element, we’re here to guide you through every step of the journey.